Proof of Performance: The ROI of a Brand System

These are not portfolios. They are investment reports. Each case study is a breakdown of a real-world business problem, the strategic system I deployed to solve it, and the measurable business outcomes that the new system was built to enable.

VKA: +26% Average Deal Size & +2.3x Qualified Inquiries.

A fragmented 50-year-old brand was unified with a scalable packaging and digital system. This created the brand authority needed to confidently close larger enterprise deals.

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Accolad: Enabled Move into High-End B2B Market

An improvised brand was replaced with a cohesive, premium gifting system and an Apple-level unboxing experience. This gave them the confidence and credibility to approach and win high-value institutional clients.

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Smile Rooms: Unified System for Multi-Location Expansion

Brand fragmentation across multiple websites was diluting authority and creating a confusing client experience, stalling their expansion plans. We installed a unified brand system that enabled a coherent and scalable multi-location rollout.

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SAE-REN: Architecting a Luxury Beauty Brand for Global Scale

I engineered a complete brand operating system to de-risk the complex international launch of a luxury beauty startup, providing the brand infrastructure needed to manage a global supply chain and ensure flawless consistency from day one.

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The Supplements System: A Blueprint for Winning in a Saturated Market

Vault Core, Vault Elevated, Vault Full, Afterbranding

The supplement market is where most brands fail. This is not a portfolio; this is a strategic breakdown of how to engineer a brand for credibility, compliance, and scale.

Sports Timing Systems: A 5-Year Brand Evolution

Rebranding, Vault Full

From a complete 2019 rebrand to a strategic 2024 refinement, this is the story of a multi-year partnership built on brand evolution.

Paws & Whiskers: Architecting a Premium, Human-Grade Pet Wellness Brand

Vault Full

I architected a complete, investor-ready brand system to launch a new pet wellness startup, elevating it to "human-grade" standards to justify a premium price point and win in a saturated market.

TrueSHIELD: Engineering a Gen-Z Brand System from Zero

Vault Elevated, Afterbranding

I engineered a complete, retail-ready brand system to launch a new CPG product into the saturated Gen-Z supplement market. This is the breakdown of the strategy, the system, and the outcome.

Beautique: A Campaign System That Converts

Afterbranding

I and client team designed and deployed a targeted campaign system for a premium aesthetic clinic, delivering a conversion-focused landing page and modular visuals that drove consultations and in-store traffic.

Bio-ReCell: The Brand System That Built a Team

Afterbranding

I delivered a comprehensive brand book and packaging system that empowered a science-led company to confidently hire in-house designers and social media managers, enabling a full website redesign and scalable marketing activation.

Blue Giraffe

Rebranding, Vault Elevated, Afterbranding

A rapid-turnaround rebrand that gave Blue Giraffe a distinct voice and scalable system. From logo and key visuals to LinkedIn assets and recruitment campaigns, the brand now stands out with clarity and credibility in a competitive market.

Willox: Architecting an Identity for a Tech Startup's Launch

Afterbranding

I built a complete visual identity system around a tech startup's existing logo, delivering a comprehensive brand playbook designed to ensure a cohesive, scalable, and impactful market entry.

Tame Nutrition: Architecting a Premium Brand for a Saturated Market

Vault Full

I engineered a complete brand operating system for a research-backed supplement startup, transforming a generic DTC look into a premium, scalable brand positioned for a high-impact launch.