Bio-ReCell: The Brand System That Built a Team
I delivered a comprehensive brand book and packaging system that empowered a science-led company to confidently hire in-house designers and social media managers, enabling a full website redesign and scalable marketing activation.
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Client
Bio-ReCell
Sector
Nutrition & Supplements, BioTech
Main Market
EU
Timeframe
2023-2024, 3 weeks
Project Type
Afterbranding
Deliverables
Brand Guidelines, Packaging Design, Brochure Design
Executive Summary
The Problem: A pioneering biotech company had a logo but no cohesive brand system, creating a bottleneck that prevented them from scaling their marketing or hiring a creative team effectively.
The System Deployed: A targeted "Afterbranding" project was executed to build a complete brand operating system: including guidelines, packaging, and web direction, around their existing core assets.
The Business Outcome: The brand book became the single source of truth that de-risked the hiring process. The client immediately hired an in-house team, who used the system to execute a full website redesign with flawless consistency.
The Diagnosis
Bio-ReCell's primary liability was the absence of a brand infrastructure, which led to three critical failures:
Marketing Bottlenecks: Without clear guidelines, every new asset required senior-level input, making it impossible to scale content production.
Hiring Paralysis: The inability to provide a new designer or social media manager with a clear playbook made it risky and inefficient to expand the team.
Brand Inconsistency: A lack of defined rules for typography, imagery, and packaging meant the brand was being diluted across every new touchpoint.
The System
I engineered a complete brand operating system to function as the company's central playbook for all visual communication:
Strategic Brand Framework: I delivered a comprehensive brand book detailing rules for the logo, color, typography, and imagery, creating a single source of truth.
Cohesive Web & Print Logic: The system included clear direction for web applications and stationery, ensuring the brand's tech-driven identity was consistent online and off.
Production-Ready Packaging: I designed a functional and aesthetic packaging system that integrated their existing assets while elevating the product's appeal for a competitive market.
The ROI & Outcome
The ROI for Bio-ReCell was the immediate unlocking of their ability to scale. The brand book was the strategic asset that gave them the confidence to invest in an in-house creative team. This new team, armed with a clear and actionable playbook, executed a full website redesign and began scaling their social media presence immediately and without brand drift. The system transformed the brand from a static identity into a scalable, operational tool.
"Mariya was extremely fast, kind and professional. She was adhering to all deadlines and our feedback and submitted all files as discussed. She is neat and organised. I would definitely recommend her.
The files she prepared for our product packaging were print-ready and it all went okay and printed correctly.
Because of everything mentioned above, we decided to continue working with her on another project."
Dr. Luka F.
Chief Executive Officer & Head of Reaserch
Bio-ReCell
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