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The Problem Isn't Your Logo. It's the Missing Brand System.

Most brands fail because they build logos, not systems. The Vault is the brand identity system that scales. In a focused, async engagement, I deliver a complete framework that makes your brand consistent, usable, and built to perform.

Vault keeps your brand consistent across years, not months.

Vault Principles

Systems.

Logos fade. Systems scale.

Strategy.

Design follows performance.

Craft.

No outsourcing. Built in-house.

Execution.

Files ready for real use.

Async.

No calls & clutter. Just results.

THE Diagnosis

Your "Brand" Is a Disorganized Liability.

Your current brand is a patchwork of inconsistent assets that are actively costing you money. It’s a structural failure that shows up as:

  • System Misalignment: Your sales deck, website, and social media all feel like they belong to different companies, confusing customers and eroding investor trust.

  • System Incoherence: Your brand has no recognition because it has no consistency. You are forced to re-explain who you are at every touchpoint.

  • System Fragility: Your brand is a static PDF that breaks the moment a new marketing channel or product line is introduced.

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THE Solution

The Vault: Your Complete Brand Identity Operating System.

The Vault is not a collection of assets; it is a scalable, brand identity operating system. It installs the strategic and visual discipline required to build a brand that performs under pressure. I build the full brand manual, deep strategy, and usage logic that will keep your brand coherent and effective for years.

  • Investment: $6,800

  • Timeline: Minimum 3 Weeks

the deliveries

Your Vault System: The Complete Deliverable

Strategic Focus.

Your initial strategic direction is delivered in a 5-day async sprint. The full system is then architected and delivered in a minimum of 3 weeks. Zero meetings.

Strategic Clarity.

I diagnose your brand's core issue and deliver a single, powerful, and logical direction.

A Complete Toolkit.

Logo suites, typography systems, color hierarchies, and a 30-50 page brand manual.

A Usable Blueprint.

​A brand book your team will actually use, ensuring consistency from day one.

The Proof

Proof of Performance: The ROI.

These aren’t portfolios, they’re systems. Built to scale, built to perform.

We engineered a complete brand operating system to de-risk the complex international launch of a luxury beauty startup, providing the brand infrastructure needed to manage a global supply chain and ensure flawless consistency from day one.

Cohesive system for seamless multi-channel rollout.

SAE-REN: Architecting a Luxury Beauty Brand for Global Scale

In partnership with the SAE-REN team, we deployed a structured identity across their entire product portfolio to ensure brand consistency for a full-funnel customer experience.

We re-architected the brand of a 50-year-old flavor house, resulting in a 2.3x increase in qualified inquiries and a 26% rise in average deal size.

+2.3x Qualified Inquiries, +26% Average Deal Size.

VKA: Fragrance & Flavor House

In partnership with VKA, we architected a scalable system to unify their 50-year-old brand. The renewed brand authority enabled their team to confidently close larger enterprise deals.

We re-architected Accolad’s brand, transforming it from a startup MVP into a scalable system that gave them the authority to confidently close high-value institutional client

Enabled move into high-end B2B market.

Accolad: Premium Corporate Gifting

We worked with Accolad to replace their improvised brand with a cohesive, premium gifting system. This new architecture gave their team the credibility to approach and win high-value institutional clients.

We refined the brand of a recognized dental group, eliminating fragmentation and delivering a cohesive system that empowered the client to scale their marketing, hire a team, and build consistent brand equity.

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Smile Rooms: Unifying a Premium Wellness Brand for Scalable Growth

The Smile Rooms team was facing stalled expansion due to brand fragmentation. We architected a unified system that empowered their team to execute a coherent and scalable multi-location rollout.

The Process

The Async Sprint: The Antidote to the Broken Agency Model

The Vault is delivered without a single Zoom call. This is a feature designed for founder efficiency. My async process eliminates the meetings, miscommunication, and delays that plague the traditional agency model. Every piece of feedback is documented in Figma or Loom. Every decision is recorded. This creates a clear, verifiable paper trail and allows you to give precise feedback on your schedule. It is a system built for clarity and speed.

Stop Improvising.
Start Building an Asset.

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