Strategic Brand Engagements · Phase 03
The Complete Brand Identity System for Premium & Luxury-Led Brands
A complete identity system spanning strategy, messaging, visual identity, packaging direction and digital standards. Every decision is documented so internal teams, external suppliers and creative partners can keep the brand consistent as it grows.
Starts from €6,000 / $6,800 · 4–6 Weeks · Fixed-Fee Milestones · 100% Asynchronous · Maximum 2 Vault Projects per Month
Looking for a complete brand identity package?
“Brand identity package” is often used to describe a collection of deliverables such as a logo, typography, colors and guidelines.
The Vault goes further. It is a complete brand identity system that defines how those elements work together across real applications, including packaging, digital touchpoints, hierarchy, art direction and future execution.
The result is not simply a folder of brand assets. It is a system your brand can continue using as it grows.
A Complete System for Consistent Brand Execution
A standalone logo is not a complete identity, and a style guide without application logic cannot answer every decision a growing brand will face.
As premium brands expand into new products, packaging formats, retail environments and digital channels, inconsistency becomes more likely without clear shared standards.
The Vault replaces repeated interpretation with a documented identity system. From positioning and messaging to packaging finishes and digital rules, the system gives internal teams, external partners and suppliers the same reference point.
The Six Parts of The Vault
Every Vault project creates a detailed standards system covering the core strategic, verbal, visual, packaging and digital requirements of the brand.
01.
Strategic Foundation
• Category positioning & market differentiation
• Audience understanding and decision filters
• Core strategic principles
• Clear definition of what the system should protect and prevent
02.
Verbal Identity & Messaging
• Core brand idea and key brand lines
• Tone of voice framework
• Communication shifts across different audiences and contexts
• Supporting proof themes and responsible claim boundaries
03.
Visual Identity & Mark System
• Primary wordmark and supporting brand marks
• Monograms, seals and compact identifiers where appropriate
• Clear-space, scale and responsive-use rules
• Misuse guidance and brand-protection standards
04.
The 4-Role Color System
• Anchor: The primary identifier carrying most of the visual weight
• Partner: A supporting brand color that creates balance and variation
• Weapon: A controlled accent used for contrast, emphasis and action
• Foundation: Neutrals supporting readability, print and digital accessibility
05.
Packaging Direction
• Multi-SKU box and label hierarchy
• Material finishes, foil stamping and debossing direction
• Unboxing experience and interior presentation
• Supplier, printer and manufacturer handoff standards
06.
Digital Standards
• Figma variables and design tokens
• Responsive typography and layout principles
• Homepage hierarchy and conversion journey
• Product-flow and kit-builder rules where relevant
How The Vault Is Delivered
The process is built around direct senior ownership, focused work and clear decisions at every milestone.
Direction Before Execution
The process is not based on presenting arbitrary concepts and asking the client to choose.
I explore multiple possibilities internally, discard weaker routes and present the strongest strategic and creative direction with a documented rationale.
Once approved, that direction is extended across the identity and representative applications.
100% Asynchronous Collaboration
There are no recurring calls or exploratory meetings.
Projects are managed through structured discovery, written rationale, Figma and PDF presentations, recorded walkthroughs and consolidated written feedback.
This creates a permanent record of the key decisions and allows international projects to move without scheduling delays.
Clear Sequential Milestones
Each project is divided into fixed-fee milestones with a defined scope and one consolidated refinement round.
Each milestone is approved before the next begins, so you know what is being developed, when it will be delivered and which decisions are required.
What The System Prevents
What The Vault Helps Prevent
• Suppliers interpreting packaging standards differently
• Internal teams guessing when creating new materials
• Rebranding every time the product range expands
• Packaging, website and physical materials appearing disconnected
• Founders having to approve every routine design decision
• New vendors introducing styles that weaken brand recognition
What The Vault Includes vs. Production Implementation
The Vault establishes the master identity system and the standards required for consistent execution.
The Vault Includes
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Strategic and visual direction
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Identity and mark systems
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Packaging hierarchy and material direction
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Digital design principles
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Representative applications and mockups
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Supplier and vendor handoff standards
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Separate Implementation Work
The following are developed as dedicated implementation workstreams once supplier specifications, inventory information and final requirements are confirmed:
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Print-ready dielines for every SKU
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Individual packaging adaptations
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Prepress and production color approval
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Custom 3D rendering
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Physical structural packaging engineering
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Front-end website development
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Ongoing campaigns and ready-to-publish content
Master Deliverables for Consistent Implementation
Upon completion, you receive full ownership of the original brand assets and a complete package of reference and production files.
01.
The Vault Master Standards Manual
50–70+ Page Digital and PDF
The central reference for the brand, consolidating strategy, voice, visual identity, packaging direction, digital rules and usage standards.
02.
Master Vector Asset Library
An organized folder containing the approved master assets in relevant SVG, EPS, AI and PNG formats across primary, secondary and inverse colorways.
03.
Digital Design System
A structured Figma master file containing relevant color variables, typographic styles, layout principles and reusable digital components.
04.
Supplier & Vendor Specification Sheets
Clear handoff specifications prepared for packaging manufacturers, digital developers and internal marketing teams.
The Vault provides the master identity, packaging direction, material standards, component rules and supplier guidance.
Final supplier-specific dielines, individual SKU adaptations and prepress proofing are quoted as separate implementation work.
Identity Systems Built to Work Beyond Launch.
Phase 03 Master Build
Build a Brand System That Protects Your Pricing Power
I accept a maximum of two Vault projects per month so each engagement remains directly led by me.
Prefer direct correspondence? Email hello@mariya.design