Beautique: A Campaign System That Converts
I and client team designed and deployed a targeted campaign system for a premium aesthetic clinic, delivering a conversion-focused landing page and modular visuals that drove consultations and in-store traffic.
Client
Beautique
Sector
Beauty & Cosmetics, Wellness
Main Market
Singapore
Timeframe
2024-2025
Engagement
Afterbranding — Implementation Support
Deliverables
Canva Templates, Print Media, Website Design
Starting Point
The Problem: A premium aesthetic clinic with an existing brand lacked the infrastructure to quickly launch performance-driven marketing campaigns for seasonal promotions.
The System Deployed: A targeted "Afterbranding" system was designed and built, including a conversion-focused landing page, digital ad assets, and modular in-store visuals.
The Business Outcome: The new landing page successfully converted ad traffic directly into client consultations, while the festive window display generated organic social media engagement and increased local walk-ins.
Objective
Beautique's brand was elegant but not agile, leading to missed commercial opportunities:
Inability to Launch Quickly: Their main website didn't support fast, campaign-specific launches, making it difficult to capitalize on seasonal demand.
Inconsistent Campaign Visuals: Without a system, promotional assets risked feeling generic or disconnected from the clinic's premium, minimalist aesthetic.
Low Conversion on Ad Spend: Driving ad traffic to a generic homepage instead of a dedicated, conversion-focused landing page was inefficient and costly.
Brand System Architecture
We built a sharp, modular system designed for a single purpose: to drive sales during a key commercial period.
Conversion-Focused Digital Hub: We designed and custom-built a CTA-focused landing page in Wordpress, engineered to convert ad traffic directly into bookings.
Performance Ad Creatives: We developed a suite of static and lightweight video ads for Google and social media, formatted for high performance on Reels, Stories, and in-feed.
Modular In-Clinic Visual System: We created a sophisticated visual system for festive campaigns (Christmas & Lunar New Year) that avoided clichés and reinforced the brand's premium positioning.
Outcome
This project delivered direct and measurable results. The custom landing page proved to be a high-performance asset, turning ad spend into qualified consultations. The elegant in-store festive display became a local talking point, driving walk-in traffic and generating organic Instagram tags. This was a clear demonstration of how a sharp, targeted Afterbranding system can deliver immediate, tangible ROI.
Identify where your current brand execution breaks down before scale exposes it.
Strategic audit · No calls · Reviewed manually
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"Working with Mariya was great. From the initial concept to the final result, she truly understood our vision and brought it to life. Mariya was attentive, professional and communicated every step of the way, ensuring that the project stayed on track and aligned with our goals.
Highly recommend her work to anyone looking for top-tier design"
Adva
Beautique
The Vault — Complete Brand Identity System
The Vault is a complete brand identity system architected, designed and executed after the Strategic Brand Audit.
It includes:
• Strategic positioning
• Visual identity
• Packaging and application standards
• Documentation for teams and vendors
Built to scale and to last, without a constant rework.