A Premium Gift Experience Meets System-First Brand Identity

Client

Accolad (Yanik Guillemette, Founder)

Industry

Tech

Main Market

Canada

Project type

Visual Identity, Total Branding, Start-up, AFTERBRANDING™

Year

Deliverables

Brand Guidelines, Packaging Design, Visual Identity, Total Branding, Website Design, Print Media

Accolad didn’t need a redesign. They needed a system.
We transformed a DIY brand into a scalable identity — with structured packaging, clean visuals, and a visual system that runs across every touchpoint, even without us.

The Challenge

Accolad came with a powerful concept:→ Turn gift-giving into something thoughtful, tactile, and precise — especially for large-scale institutional clients.

But their branding didn’t match the experience:→ DIY logo→ No design consistency→ Vendor chaos→ No system to scale

They didn’t need a new moodboard. They needed structure.

What We Delivered

This wasn’t a rebrand. It was a Vault Identity transformation — built for clarity, scale, and vendor-readiness.

Logo refinement and systemization
Comprehensive packaging suite: boxes, sleeves, gift cards, inserts
Digital card design with layout-safe dielines
Modular visuals for ads, banners, and web
A brand system designed for scalability and vendor handoffs

How Vault Identity Works

Foundation – We simplified what was already there: cleaned the logo, defined palette and tone.

Systemization – Built the logic: layout rules, packaging specs, templates.

Application – Deployed it across print, digital, operations.

Autonomy – The system runs without us. And that’s the goal.

The Result

“All the visuals on our site are from her work and dedication.”— Yanik Guillemette, Founder, Accolad

The brand now runs on logic — not guesswork. No daily direction. No style drift. Just a system built to scale across product, platform, and partners.

🔗 Explore the live site → www.accolad.com

📥 Want the Full Breakdown?

See the real assets, before-and-afters, and how we scaled Accolad’s identity from idea to execution — across every touchpoint.

Download the Full Case Study (PDF)

No fluff. Just systems that scale.

Working with Mariya has been an absolute pleasure! Her creative vision, attention to detail, and dedication to each project make her stand out as a top-tier graphic designer. She effortlessly brings ideas to life, blending her artistic talent with a deep understanding of branding and aesthetics.

From the initial concept to the final product, Mariya is always professional, communicative, and open to feedback, ensuring that the end result not only meets but exceeds expectations. She has a unique ability to translate complex ideas into visually stunning designs that capture the essence of the brand.

Whether it’s designing logos, marketing materials, or web graphics, Mariya consistently delivers high-quality work on time and within budget. Her creativity knows no bounds, and her passion for design shines through in everything she creates.

I would highly recommend Mariya to anyone in need of a skilled, reliable, and visionary graphic designer. She’s truly exceptional."

Yanik Guillemette

Founder, Accolad