Blue Giraffe
A rapid-turnaround rebrand that gave Blue Giraffe a distinct voice and scalable system. From logo and key visuals to LinkedIn assets and recruitment campaigns, the brand now stands out with clarity and credibility in a competitive market.
Client
Blue Giraffe
Sector
Real Estate & Management
Main Market
UK
Timeframe
2023 — fast turnaround launch with phased delivery
Engagement
Rebranding, Core Foundation, Visual Identity System
Deliverables
Brand Guidelines, Website Design, Canva Templates, Logo Design, Key Visuals
Starting Point
Briefing Will, founder of Blue Giraffe, came with a clear brief and a completed intake questionnaire, which allowed me to lock in direction quickly. The name and tagline “Recruitment at new heights” were set. The challenge was visual: he initially considered refining a stock giraffe image, but I proposed something stronger: a proprietary illustration as the brand’s key visual. That became the anchor for the identity system.
Objective
Blue Giraffe had a memorable name and tagline, but lacked brand consistency. Visuals across PDFs, LinkedIn ads, and candidate outreach looked piecemeal. With a new hiring platform in development, the team needed a credible identity system that could work immediately for recruitment, while also scaling into digital and social campaigns.
Brand System Architecture
Foundation: Locked palette, typography, and logo system based on the proprietary giraffe illustration.
Identity rollout: Delivered a functional brand book, business templates, and Canva assets so the internal team could work independently.
Scaling: Expanded into social campaigns, recruitment ads, and website visuals, extending the system across LinkedIn and candidate outreach.
The Delivery
Core brand guidelines (logo, palette, typography, key visual library)
Canva templates for recruitment posts and ads
Business templates (decks, outreach PDFs, signatures)
Website visuals for the upcoming platform
Recruitment campaigns and LinkedIn profile redesign
Before & After
Outcome
Brand consistency across all touchpoints: website, social, and candidate communications
Internal team now edits and scales campaigns directly via Canva — no external bottlenecks
Clearer positioning: Blue Giraffe is now seen as credible, sharp, and approachable in a competitive market
System continues to expand as the team recruits at new heights
Identify where your current brand execution breaks down before scale exposes it.
Strategic audit · No calls · Reviewed manually
Not sure if the Strategic Brand Audit is the right step?
Send a message →
"10/10 recommend! Thank you so much Mariya, you went above and beyond my expectation and I love the result!! I will 100% be in touch soon and wouldn't go anywhere else for any future projects!"
Will G.
"Chief Giraffe"
Blue Giraffe Recruitment
The Vault — Complete Brand Identity System
The Vault is a complete brand identity system architected, designed and executed after the Strategic Brand Audit.
It includes:
• Strategic positioning
• Visual identity
• Packaging and application standards
• Documentation for teams and vendors
Built to scale and to last, without a constant rework.