Your Brand Is a Business Asset.
I Build the System Behind It.
I help premium and luxury-led brands build identity systems that stay consistent across products, packaging, digital, content, teams, vendors, and customer-facing touchpoints.
My background includes a Master’s in Design and more than a decade working on brand projects for companies such as Coca-Cola, Victorinox, and Henkel.
“Mariya is FANTASTIC! Very professional, excellent project management and communication. She hits the mark right away and truly understands design.”
— Barry P., Partner, VKA
Hello, I’m Mariya.
Founder and lead strategist at Mariya Design.
I work independently with founders and growing companies that need more than a logo, visual refresh, or disconnected set of assets.
My work focuses on the structure behind the brand: how it looks, behaves, scales, and stays consistent as more people and touchpoints are involved.
What I build
I build structured brand identity systems.
These systems define:
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positioning and brand narrative
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visual identity and hierarchy
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layout and application logic
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packaging and product structure
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digital standards
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documented rules for teams and vendors
The goal is to make the brand easier to use without weakening it.
How I work
Mariya Design operates asynchronously.
That means the process is built around written communication, structured intake, documented decisions, and clear deliverables.
No calls are required.
This keeps the work focused, reduces repeated discussion, and creates a clearer record of decisions throughout the project.
“Working with Mariya has been an absolute pleasure. She brings clarity, structure, and a very high level of professionalism to the process.”
— Yanik G., Co-Founder, Accolad
Brand identity systems in practice
These are not isolated redesigns.
They are systems built to support real brand complexity.
“There was so much thought into not alienating those familiar with us already.”
— Jai D., Founder, Smile Rooms
“Being able to brief Mariya and then focus on my business is priceless.”
— David J., Founder, Sports Timing Systems