The Supplements System: A Blueprint for Winning in a Saturated Market
Built a production-ready packaging and brand system designed to win on competitive retail shelves and connect with a health-conscious audience.
Client
Multiple clients
Sector
Nutrition & Supplements, Wellness
Main Market
UK
Timeframe
2020–2025 (Ongoing projects)
Project Type
Vault Core, Vault Elevated, Vault Full, Afterbranding
Deliverables
Brand Guidelines, Packaging Design, Visual Identity, Brand Strategy
Executive Summary
Mariya Design has delivered complete Vault systems for multiple supplement brands, from immunity and wellness to performance nutrition and pet care. Each project required packaging that was credible, structured, and scalable across SKUs and distribution channels.
The Diagnosis
The supplement market is saturated, and most new launches fail fast. Brands typically struggle with inconsistent packaging, compliance issues, or generic design that blends into the category. The challenge was to build systems that deliver clarity, trust, and flexibility.
The System
TrueSHIELD — Gen Z Supplements
Challenge
TrueSHIELD launched with a single product and no identity. They needed a bold, Gen Z-ready brand system that worked online and in retail, with room to expand.
Solution
Built the brand from scratch with a dual-font logo system.
Applied a vibrant palette led by Metallic Pink, Yankees Blue, and Sea Serpent.
Designed packaging logic that gives one SKU high impact and scalability.
Result
A complete identity and packaging system that made one product retail-ready and future-proof.
Tame Nutrition — Protein & Wellness
Challenge
Tame launched with research-backed products and a moodboard, but no system. They needed packaging that could go beyond a “generic fitness” look and work across formats.
Solution
Translated minimal direction into a structured identity and packaging system.
Designed for multiple SKUs: protein tubs, wellness bags, and bottles.
Built guidelines for both digital campaigns and retail execution.
Result
A sharp, scalable brand system that bridges performance and lifestyle, turning a loose idea into a cohesive identity.
Strike — Electrolyte Supplements
Challenge
Strike is a UK-based electrolyte brand targeting athletes and active people. The brand needed packaging for two flavors that felt clean, credible, and eye-catching in a competitive market.
Solution
Designed packaging for sachets and tubular boxes, ensuring clarity and shelf impact.
Built a contemporary minimalist design system, aligning on color choices with the client.
Created packaging logic that works across multiple SKUs while staying cohesive.
Result
Potent, clean electrolyte mixes presented in packaging that communicates quality and performance.
Paws & Whiskers — Pet Wellness
(Upcoming)
Challenge
Pet supplements often look generic and low-value. The goal: elevate pet wellness packaging to human-grade standards.
Solution
Built a complete Vault Identity System with logo, color, and typography.
Packaging designed for credibility, clarity, and premium positioning.
Result
System built — launch in progress.
Explorations & Concepts
Not all supplement work reaches market launch. Some remain as explorations that showcase system logic and visual craft:
BTRFLYLabs — minimalist, science-led supplement packaging.
Electrolyte sachet packaging design with clinical, precise identity – BTRFLYLabs L8-Life — longevity and wellness branding with clean, future-facing design.
L8-Life electrolyte packaging with bold gradients and modern typography Goodness — early supplement visuals crafted pre-AI era.
Premium supplement bottle visuals showing photorealistic render quality – Goodness
The ROI & Outcome
From immunity to performance and wellness, Mariya Design builds supplement brand systems that work. Each project is structured for clarity, compliance, and scale — production-ready packaging that expands across SKUs and survives long-term.
"Mariya is the best designer I have worked with. She understood the concept that I had in mind and brought it to life under a short time frame. Would highly recommend if you are looking to get packaging designs made or simply level up your brand identity. 10/10"
Hamzah B.
Strike Nutrition
Ready to Build a System That Performs?
The Vault is the system that installs clarity and drives growth. Apply now to begin the process.