Case Studies
Explore our curated selection of case studies. We aim to showcase the transformative impact of Mariya Design's bespoke branding services. Each project reflects our expertise in creating custom-crafted solutions that elevate our clients' brands, startups and established businesses alike. Dive into the stories behind each design, and see how we managed to help our clients achieve better performance and improved success for their brands.
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A Premium Gift Experience Meets System-First Brand Identity
Visual Identity, Total Branding, Start-up, AFTERBRANDING™
Accolad didn’t need a redesign. They needed a system.
We transformed a DIY brand into a scalable identity — with structured packaging, clean visuals, and a visual system that runs across every touchpoint, even without us.
Smile Rooms – Minimalistic Luxury for a Trusted Brand
Visual Identity, Rebranding
Visual Identity | Rebranding
Smile Rooms needed a modernized identity while retaining brand recognition. Mariya Design refined:
✔ A sophisticated yet minimal color palette
✔ Elegant logo variations and typography enhancements
✔ A cohesive photography style to align with brand values
🔹 Impact: Improved brand aesthetics & engagement without losing brand familiarity.
Sports Timing Systems – Rebranding for Performance & Growth
Total Branding, Rebranding
Total Branding | Rebranding
Mariya Design modernized Sports Timing Systems' brand to maintain its industry-leading position. This included:
✔ A refreshed logo, typography, and color palette
✔ A complete website overhaul for enhanced UX
✔ Brand assets optimized for digital and print media
🔹 Impact: Reinforced market leadership and boosted brand credibility.
Common Care – Seamless Branding with a Polished Identity
Brand Guidelines, AFTERBRANDING™
We worked with Common Care, a beauty brand aiming for consistency of visual elements across their website and products. We crafted elaborate brand guidelines for them, together with a refined color palette and concise usage instructions. All the work was completed in two revision round, as per project brief.
Willox – A Bold Identity for a Tech-Driven Brand
Brand Guidelines, Start-up
Brand Guidelines | Startup Branding
Willox, a forward-thinking company specializing in premium tech accessories, needed a modern, dynamic brand identity. Mariya Design developed:
✔ A sleek, high-tech logo with versatile applications
✔ A structured design system for marketing and digital use
✔ A minimalist color palette reinforcing the brand’s premium appeal
🔹 Impact: Unified branding across all touchpoints, strengthening brand recognition.
Paws & Whiskers – A Playful & Modern Pet Brand Identity
Brand Guidelines, Start-up, Total Branding, Visual Identity
Brand Guidelines | Total Branding | Visual Identity
Mariya Design built a memorable and modern pet brand through:
✔ A warm, inviting color palette with eco-conscious appeal
✔ Hand-drawn icons and custom typography for a friendly feel
✔ A visual system reflecting sustainability and pet care values
🔹 Impact: Established a recognizable, engaging brand in the pet industry.
Horizons Asset Management – Multi-Property Branding Made Cohesive
Visual Identity, Rebranding
Visual Identity | Rebranding
Mariya Design streamlined branding across Horizons’ diverse property portfolio by:
✔ Developing distinct yet cohesive brand identities for each property
✔ Unifying logos, typography, and color systems for consistency
✔ Proposing a refreshed corporate identity for Horizons itself
🔹 Impact: Strengthened Horizons' market presence and improved recognition.
Bio-ReCell – Science-Driven Branding & Packaging Innovation
Brand Guidelines
Brand Guidelines | Packaging Design
The project focused on:
✔ Developing comprehensive brand guidelines covering logo usage, typography and color systems
✔ Designing high-quality, science-backed packaging with a clean, professional aesthetic
✔ Ensuring a consistent visual identity across all touchpoints, from digital assets to printed materials
🔹 Impact: Established a credible and visually refined biotech brand with packaging that reinforces trust and innovation.
Tame Nutrition – From Vision to Market with a Bold Brand
Total Branding, Start-up
Total Branding | Startup Branding
Tame Nutrition needed a strong, research-backed brand identity to break into the market. Mariya Design developed:
✔ A data-driven branding strategy aligned with consumer psychology
✔ A versatile logo, color system, and typography framework
✔ A scalable messaging system for marketing channels
🔹 Impact: Positioned as a modern, high-quality nutrition brand.
TrueSHIELD – A Gen Z-Ready Brand with Smart Packaging
Visual Identity, Start-up
Visual Identity | Startup Branding
TrueSHIELD wanted a youth-focused, health-conscious brand identity. The project included:
✔ A bold yet sophisticated logo and typography set
✔ A color-coded packaging strategy for product differentiation
✔ Digital and print assets designed for maximum visual appeal
🔹 Impact: Built brand trust & engagement with a Gen Z audience.
Blue Giraffe – Rebranding in Record Time for Real Estate Recruitment
Visual Identity, Rebranding
Visual Identity | Rebranding
In just 5 days, Mariya Design rebranded Blue Giraffe to balance professionalism and approachability by:
✔ Refining the logo, color palette, and typography
✔ Ensuring brand consistency across print and digital media
✔ Creating a comprehensive brand book for easy application
🔹 Impact: A fast yet highly effective rebrand, strengthening industry credibility.
CAPAURA – Instant Brand Success for an Innovative Product
Total Branding, Start-up
Total Branding | Startup Branding
CAPAURA, a cooling headwear brand, needed a compelling launch strategy. Mariya Design crafted:
✔ A unique brand name & identity from scratch
✔ A dynamic color palette and typography system
✔ Engaging product and lifestyle imagery
🔹 Impact: A strong debut, with a brand identity that resonates with consumers.