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Visual Identity

An all-around, cohesive and sophisticated visual language that is crafted for your brand to efficiently communicate its uniqueness.

Visual identity is the cornerstone of any modern brand. We will create a remarkable, tailor-fit representation for you from scratch, establishing all the required elements.

Ideal for startups and for businesses needing a complete visual overhaul. Also a spot-on solution for brand possessing a limited imagery to fully develop their identity.

An all-around, cohesive and sophisticated visual language that is crafted for your brand to efficiently communicate its uniqueness.

Package includes:

Logo design & variations
  • Main logo / combination mark The centerpiece of any visual identity, this logo variant combines text and iconography to efficiently represent your brand.

  • Secondary logo(s) Alternative variants tailored for specific applications, ensuring consistency in spaces where the main logo may not be suitable.

  • Symbol / monogram A simplified icon or initials that encapsulate your brand’s essence, perfect for social media icons, app logos or subtle branding.

  • Logotype A thoughtfully designed text-only logo, focusing on unique typography to convey your brand's personality in just a glance.

Logo usage guidelines
  • Logo clearzone Defines the minimum space around your logo to maintain its impact and legibility.

  • Logo don’ts Specific instructions to prevent logo misuse and ensure consistency in representation.

Color & typography establishment
  • Primary palette Core colors that reflect your brand's identity, prominently featured everywhere.

  • Secondary palette Complementary colors adding depth and versatility to the visual language.

  • Primary typeface The main typeface aligning with your brand’s tone and personality.

  • Secondary typeface A supporting typeface for supplementary or specialized messaging.

  • Typography suggestions Anything that adds value to the primary and secondary fonts.

Color & typography usage
  • Color specifications Pantone, CMYK, RGB, Hex codes for consistent reproduction across digital and print mediums.

  • Typography hierarchy Clear guidelines for font sizes and styles to establish visual hierarchy in all materials.

Web & print examples
  • Brand style examples A curated selection of imagery and iconography that reflects on brand’s core and aesthetic.

  • Social media examples Exemplary visuals for posts, stories and profiles, providing coherence across social channels.

  • Web page preview Desktop-optimized design showcasing your visual identity transposed to a digital interface.

Brand book
  • Guidelines A comprehensive, 30-page+ PDF showcasing your brand’s visual identity.

  • Presentation Online preview in Figma Slides, useful for easier excerpting and sharing.

What is NOT included:

This package excludes the following

  • Web & print templates.

  • Custom graphics creation or enhancement (beyond the logo).

  • Brand rationale.

  • Photography or licensed stock images.

  • Website & social media development.

  • Packaging design.

  • Trademark inspection.

Estimated time-frame

3-6 weeks

Process overview

Initial exploration

Conceptual presentation, based on the project brief, to align and approve the style and direction of our approach.

Creation phase

Applying your feedback into the logo work and the establishment of color & typography system by 2 revision rounds.

Finalization

Concluding assets and guidelines, minor adjustments and proofreading, securing the perfection of your visual identity.

You will receive:

Bespoke logo, visual identity & guidelines; premium brand book
  • Brand guidelines book in PDF (1080p by default): 30+ pages.

  • Web version in Figma Slides; fonts and supporting digital materials.

  • Logo files in multiple formats: AI, EPS, PDF, SVG, PNG, JPG.

  • Variants suitable for print and online use.

  • Presentation style mockups

Payment options

Payment Breakdown

  • 50% starting deposit

    Confirming the project and beginning the creative process.

  • 50% final payment

    Payable upon project completion, before final asset delivery. Assets are delivered within 2 working days of cleared payment.

Alternative manner

  • 100% upfront

    Receive a 10% discount when paying in full at the project’s start. All assets will be delivered promptly upon approval and project completion.


"Mariya was fantastic to work with. She was able to extrapolate enough information from someone that is not creative (me) and develop a logo package that checked all of the boxes for our new company. I'd highly recommend her and will seek her out in the future for additional needs."

Adam H.

Völker Management Inc

"Mariya was an absolute pleasure to work with and is an amazing designer. She helped bring our brand to life and made it a fun process. Her communication is excellent and she was quick to implement changes and iterations. Over the years we've worked with lots of designers for various brands and Mariya is definitely the best we've worked with. We will definitely work with her in the future and encourage anyone considering her services to do so without hesitation. She is talented, professional, and dedicated to delivering outstanding results. Highly recommended!"

Adam M.

LandSale

"Working with Mariya was great. From the initial concept to the final result, she truly understood our vision and brought it to life. Mariya was attentive, professional and communicated every step of the way, ensuring that the project stayed on track and aligned with our goals.
Highly recommend her work to anyone looking for top-tier design"

Adva

Beautique

"Mariya is FANTASTIC! Very professional, excellent project management and communication. She hits the mark right away and truly understands design.

Thank you Mariya, and I look forward to many more projects with you!"

Barry P.

Partner
VKA

"It was a pleasure to work with Mariya. Such creative mind. Very passionate, patient and good to work with. 
I Highly recommend Mariya for her hard work, patience and creativity. You will not be disappointed with the quality of work and project. I will definitely hire her again for any design work project."

Birgitta

Owner
Feeling Good Juice

"Partnering with Mariya is always a wonderful experience! She’s professional, creative, skilled and efficient with her time. I look forward to working with her again in the near future."

Brie R.

Wesley Simmons

"Absolutely brilliant work, very understanding of my delays in providing information and proof reading (my apologies). Excellent communicator and a pleasure to work with Mariya. I have no hesitation in recommending her work for any level."

David J.

Founder & Director
Sports Timing Systems

“Mariya’s stunning ability to bring to life what I have in my head but unable to ever articulate is just amazing! Mariya has been managing all of my branding, website graphics, and general marketing and technical literature since 2019 and to an exceptionally high standard. So it was a no-brainer and a pleasure to invite Mariya to completely overhaul my branding, logo, and website content for a second time. Being able to give a brief to Mariya, then sit back and focus on my business is priceless, and I have to attribute some of the company's success and regular compliments on how professional and effective our website is, to Mariya.”

David J.

Founder & Director
Sports Timing Systems

"Mariya was excellent! From start to finish an absolute professional: responsive, articulate and above all, very good at what she does! Thanks Mariya, look forward to working on some other projects."

David T.

Founder
Tame Nutrition

"Mariya was extremely fast, kind and professional. She was adhering to all deadlines and our feedback and submitted all files as discussed. She is neat and organised. I would definitely recommend her.

The files she prepared for our product packaging were print-ready and it all went okay and printed correctly.

Because of everything mentioned above, we decided to continue working with her on another project."

Dr. Luka F.

Chief Executive Officer & Head of Reaserch
Bio-ReCell

"Mariya is an amazing designer. Very proficient, has good sense of style and very responsive. She can design practically anything, from brochures, packaging, custom graphics, etc. A "one stop shop" for design. We have collaborated with many designers in the past and Mariya is definitely one of the best. We will definitely continue working with her. Extremely happy customer!"

Dr. Luka F.

Chief Executive Officer & Head of Reaserch
Bio-ReCell

"Mariya is an absolute professional. She understood exactly what I wanted and delivered high-end work that exceeded my expectations. Her attention to detail and commitment to quality are truly exceptional. I am incredibly impressed with her work ethic and dedication. I highly recommend her for any project!"

Dror A.

SAE-REN Beauty Lounge (SBL)

"I could not be more pleased working with Mariya. Her guidance, communication, advice and most importantly the logo design is top class! I most definitely recommend Mariya for any design work. Her knowledge and experience is invaluable."

Dustin H.

Private Project

"Great Job by Mariya, good communication and always on time."

Edrich A.

Popped Popcorn NZ

"Mariya is very easy to work with and her work is amazing, we are very happy to have found her!"

Emily D.

Beauty brand owner

"Those are really beautiful. Thanks Mariya!"

Ethan A.

Horizon Asset Management

"I'm absolutely thrilled with the exceptional work done by Mariya on our product label design. Not only did she exceed our design expectations, but she also completed the project ahead of schedule—all while maintaining excellent communication throughout. Mariya's responsiveness and attention to detail were second to none. The fast turnaround didn't compromise quality in the least, making Mariya not just a freelancer, but a valuable creative partner. Highly recommended for any design needs, and I look forward to our next collaboration!"

Felipe K.

TrueSHIElD

"I actually could not ask for anyone better to work with than Mariya! Every project is a pleasure with her. She has an amazing eye, perfect communication, fantastic ideas, I could go on and on. THANK YOU MARIYA!!!"

Genina B.

Founder & CFO
G&Juice

"Mariya is the best designer I have worked with. She understood the concept that I had in mind and brought it to life under a short time frame. Would highly recommend if you are looking to get packaging designs made or simply level up your brand identity. 10/10"

Hamzah B.

Strike Nutrition

"Fantastic work once again, highly recommend Mariya for any project - understood the brief, worked through the small revisions and delivered a great logo concept for a new business."

Ian R.

Sparkles Grooming

"I found Mariya after reviewing hundreds of profiles from agencies and freelancers. Immediately not just the quality but the variety of her projects stood out. We wanted to refresh our brand after 7 years, and Mariya created something that not only looked both fresh and timeless, there was so much thought into not alienating those familiar with us already. Working with Mariya has been a joy, she not only captures the essence of your brand, but goes above and beyond to really understand your future goals, the practical applications of each element. The final result is a brand that not only reflects your values and looks world class, it resonates with potential clients and increases engagement."

Jai D.

Smile Rooms

"Mariya was a pleasure to work with and the work produced was exquisite."

Jason E.

Co-founder
Silo No.8

"Brilliant communication throughout the process, and amazing work delivered in the end. Mariya was a pleasure to work with and the work produced was exquisite. Thank you!"

Jason E.

Founder
Capaura

"Working with Mariya to develop my consulting business's brand identity was fantastic. She interpreted my ideas brilliantly, creating a powerful and unique identity that exceeded my expectations. I highly recommend her expertise to anyone in need of exceptional branding."

Jo Davis

Director
JD Consulting

"Superstar!!! Creative, efficient on time and we love our final design! Can't wait to work with you again."

Joanna V.

CEO, Owner, Founder
Quatro Gymnastics

"Mariya is absolutely excellent and I would highly recommend her. Thorough, thoughtful & beautiful designs. I am 100% pleased with all her work and she went above and beyond expectations. I will definitely hire her again."

Katy M.

Private Project

"Mariya has done amazing work for us.
She is very smart and detailed oriented and works quickly to provide quality work.
I would highly recommend!"

Lauren M.

Common Care

"5 Stars all-around! Mariya is an extraordinary designer with a high level of talent and professionalism. She was wonderful to work with for my client's branding project. She went above and beyond by offering design expertise, ideas, and even animation skills to the project (even though it wasn't briefed) in order to enhance and improve the concepts presented. I learned a great deal working with Mariya and am extremely happy with the way that this project turned out. I would absolutely hire her again for branding and other graphic design needs and highly recommend her for those looking for a high level of skill at a totally reasonable price. Thank you, Mariya!"

Laurie S.

Agency Owner

"Mariya was fantastic on this project. We had 6 other designers unable to complete the brief in line with our requirements. Mariya understood and executed the task very well.

Reliable, accommodating, great quality of work."

Leah W.

Eggs Unlimited

"Looks great, thank you!"

Matt K.

Co-founder, Paws & Whiskers

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