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Crackpot History
Project type
Vault Core+
Timeframe
2025, 2 weeks
Main Market
Global, online
Deliverables
Brand guidelines, logo suite and supporting marks, color and type system, social templates, digital avatars and favicons, basic merchandise applications, export kit
Sector
Education and Media
Crackpot History is a history content brand that wanted a credible, modern identity for YouTube, web, and light merchandise. The goal was authority without noise and a look that would hold up across channels.
We delivered a Vault Core identity: logo suite with supporting marks, typography and color basics, a simple layout grid, avatar and favicon set, and 1–2 templates for thumbnails and social posts. Everything was built in Figma and handed off in a compact guide under 20 pages with an export kit.
The result is a consistent, production-ready brand that speeds content creation and keeps every touchpoint aligned. The system raised perceived quality, simplified handoffs, and gave the team reusable assets they can deploy across video, web, and merch.
