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Popped Popcorn

Project type

Full Vault Identity

Date

2020

Location

New Zealand



Popped is a New Zealand–based popcorn brand with a simple vision: to deliver the best handcrafted popcorn to every home in the country. Sold exclusively in shop and online, the brand needed a full identity system that felt premium, craft-driven, and scalable — from small-batch production to mass delivery.

We created a complete brand system, including logo, brand story, visual identity, illustration language, and packaging design across multiple flavors. Each SKU used its own illustrated ingredient pattern, tied together by a bold layout system and earthy tones. The tone was warm, joyful, and accessible — without looking too rustic or overly playful.

This system allowed Popped to quickly expand its flavor range and create clear shelf presence, even without a physical store. With branding that looked as good as it tasted, Popped earned both online visibility and customer loyalty in a saturated snack market.

Want a System Like This?

Everything you see here was delivered async, without calls, and still works without us.
Ready to build something with lasting structure?

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