Aardy

Aardy was a founder-led concept in early-stage development — a refined grooming and skincare product line targeting the male cosmetics market. The client needed a sharp, minimal logo with just enough structure to launch. This was a "test-the-waters" brand: no fluff, no deep strategy phase — just a strong first step.

The product was still in pre-production, and the brand had zero assets. The founder needed a bold but elegant mark that felt credible on packaging and web, while staying minimal and masculine. The timeline was short. The scope was lean. But the quality needed to hold.

Custom logotype using a balanced geometric serif base
Icon development focused on the letter “Ā” with botanical symbolism
Two logo mark variants for packaging and social
Refined color palette with earthy masculine tones: moss, rust, and cream
Mini guidelines including type hierarchy and visual references