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Sattva
Project type
Visual Identity, Packaging Design
Date
2020
Location
Singapore
A health-conscious brand from the food & beverage industry, Sattva specializes in raw, vegan, and cold-pressed juices aimed at promoting wellness and vitality. Their products embody a minimalist and natural approach, appealing to a clientele that values purity and quality in their diet.
Mariya Design was selected to enhance Sattva's brand identity and packaging design. The project involved refining Sattva's visual identity, creating cohesive packaging assets, and developing a brand guidelines document to ensure consistency across all touchpoints. Working closely with Sattva's agency, Mariya Design redefined the brand's aesthetic to reflect its premium and natural ethos.
The project concluded successfully, with an elevated brand identity that resonates with Sattva's health-driven audience. The updated branding reinforced Sattva’s market position, enhancing their visual appeal and accessibility.
