PACKAGING DESIGN SERVICES
Brand & packaging
design for premium
product brands.
Brand identity and packaging design for premium product brands. I connect the identity, product hierarchy and packaging direction so the range stays recognisable as it grows.
Independent practice since 2015
Work directly with me · No calls required
A clear identity.
A coherent product range.
A new product, size or format should feel like it belongs to the same brand. Packaging design connects what makes each product different with what makes the whole range recognisable.
For premium beauty, wellness, food and beverage, and lifestyle brands launching a range or bringing an existing one into alignment.
SELECTED WORK 01 / SAE-REN
One beauty brand.
Many product formats.
SAE-REN brings skincare, makeup and outer packaging into one luxury beauty identity. Typography, product hierarchy and material direction carry the same character across different shapes and sizes.
SELECTED WORK 02 / ACCOLAD
A connected experience,
from digital to the box.
Accolad’s recognition and rewards identity extends across digital gifting, physical materials and a luxury presentation box. The packaging belongs to the same brand experience as the screen.
BRAND IDENTITY + PACKAGING
Packaging design,
built around your brand.
The work starts with what the brand needs and where the packaging has to work. The agreed scope can cover the following areas.
01 Identity and packaging direction
A clear visual direction that connects the identity, packaging and wider brand experience.
02 Product hierarchy and range logic
Rules for names, variants, information and differentiation across multiple products or SKUs.
03 Packaging applications
Design for the labels, packs or formats agreed in scope, with material and finish direction where relevant.
04 Guidelines and handoff
Documented rules and organised assets for the people taking the work into future applications.
Before we start.
You work directly with me, from direction through the agreed design work. The process is fully asynchronous, with written feedback and clear decisions.
Can we work with an existing identity?
Send the current brand and packaging. I’ll review what should stay, what needs refining and whether packaging redesign or a wider identity project is the right starting point.
What is included in production and rollout?
System direction, reusable templates and final production artwork are distinct deliverables. The number of products, formats, adaptations and handoff requirements is agreed before work begins.
How much does packaging design cost?
Investment depends on the starting point, number of products and formats, and the level of identity and packaging work required. Send the details and I’ll recommend the appropriate scope.