49 Luxury Color Systems for Brands & Packaging
Color should do more than look expensive.
A role-led editorial reference for designers, brand builders, packaging teams, and creative directors working across premium and luxury-led categories.
Move beyond isolated palettes and use color with clearer roles, hierarchy, proportion, and purpose.
49 complete systems
196 system colors
7 editorial chapters
4 functional roles in every system
216 editorial pages in each PDF format
Available as a PDF Edition or a Complete Edition with an editable Figma Working Edition.
This is not a collection of equal swatches.
A palette can look beautiful and still fail as a working system.
The challenge is not simply choosing attractive colors. It is knowing which color leads, which supports, which creates action, and which protects clarity.
Every system assigns four colors a distinct responsibility.
Anchor
Establishes the visual world.
The Anchor carries the dominant atmosphere and gives the system its identity.
Partner
Builds range and relationship.
The Partner extends the system without competing with the Anchor.
Weapon
Creates controlled action.
The Weapon introduces emphasis, contrast, energy, or interruption where it matters.
Foundation
Protects space and clarity.
The Foundation gives the system room to breathe and supports typography, information, and structure.
Together, these roles create hierarchy, tension, restraint, and enough flexibility to move across identity, packaging, print, digital, and material decisions.
One system. Four practical lenses.
Every direction is developed beyond the initial color combination. Each system connects color to strategy, proportion, material, and application.
Direction
A clear description of the system's atmosphere, character, and intended visual effect.
Logic
Four assigned color roles, named color references, HEX values, recommended proportions, and guidance on how the colors should work together.
Material
A material-led visual study showing how the system can translate through surfaces, finishes, substrates, texture, and light.
Application
Brand and packaging studies showing how the system can behave beyond the swatch level.
The promotional previews reveal only part of each direction. The complete product includes the full system logic, colors, references, ratios, material studies, and application guidance.
Luxury is not one visual style
Different brands require different expressions of value.
Some need quiet warmth and restraint. Others need darkness, polish, tactility, heritage, luminosity, natural calm, or an unexpected use of color.
The collection moves through seven distinct editorial chapters, beginning with restraint and finishing with combinations designed to feel genuinely surprising without losing control.
01. Quiet Luxury
Restraint, tactility, and controlled warmth.
02. Dark Luxury
Depth, drama, polish, and high contrast.
03. Modern Heritage
Archival richness without nostalgia.
04. Soft & Sensory
Powder, veil, touch, and quiet luminosity.
05. Precious
Gemstone saturation and polished depth.
06. Natural Sophistication
Stone, clay, moss, and material-led calm.
07. Expressive Luxury
Unexpected pairings and chromatic tension.
Seven systems appear in every chapter, creating a complete progression of 49 distinct color directions.
49 systems built for real brand and packaging decisions.
Collection contents
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49 complete color systems
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7 editorial chapters
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7 systems in every chapter
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4 functional color roles per system
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196 system colors
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Named color references and HEX values
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Proportional and role guidance
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Direction and description text
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Material-led visual studies
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Brand and packaging application studies
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Complete collection overview
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Clickable contents and collection index
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Standard single-user commercial license
Use the collection to begin a new visual direction, refine an existing identity, compare possibilities with a client, or build more intentional color relationships across a brand system.
Choose the edition that fits your process.
PDF Edition
$49
For reference, research, presentation, and visual direction.
Includes
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4 x 5 portrait PDF
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16 x 9 widescreen PDF
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216 editorial pages in each format
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Clickable contents and collection index
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Chapter and system bookmarks
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Named colors and HEX references
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Role, proportion, material, and application guidance
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Standard single-user commercial license
Complete Edition
$69
For designers who want both the editorial reference and a reusable working system.
Includes everything in the PDF Edition, plus
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Native Figma Working Edition
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211 local variables
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196 system-color variables
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7 component sets with 49 system variants
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49 overview instances
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49 flat-system instances
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49 named 1920 x 1080 client direction boards
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Embedded imagery
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PNG 1x export settings
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Bodoni Moda and Inter
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Both fonts are free Google Fonts available in Figma
Move from reference to working direction.
The Complete Edition turns the collection into an editable Figma resource.
Browse the systems, switch between variants, access the color variables, and use the prepared direction boards to develop or present a visual route.
The file is structured for practical use without exposing the original studio production system.
Included in Figma
Variables
211 local variables, including 196 system-color variables organized across the full collection.
Components
Seven component sets containing 49 complete system variants.
System views
49 overview instances and 49 flat-system instances for quick comparison and selection.
Direction boards
49 named 1920 x 1080 boards prepared for client presentation, visual exploration, and PNG export.
Accessible fonts
Bodoni Moda and Inter are used throughout the customer file. Both are available free through Google Fonts and within Figma.
A working reference for people who make color decisions.
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Brand identity designers
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Packaging designers
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Creative directors
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Independent studios
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Brand strategists
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Premium and luxury-led founders
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In-house design and packaging teams
Suitable for projects across beauty, wellness, food and beverage, fashion, hospitality, interiors, lifestyle, and other premium-led categories.
Use the systems as a starting point, not a restriction.
Each system provides enough structure to make decisions while leaving room for adaptation.
You can use the collection to:
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Establish a color direction for a new identity
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Compare multiple routes during concept development
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Build hierarchy across primary and supporting colors
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Create clearer client presentation boards
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Explore packaging and material relationships
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Extend an existing brand palette
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Adjust proportions for different applications
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Test controlled accent colors
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Create stronger relationships between color, typography, imagery, and material
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Develop more consistent brand and packaging systems
Modify the colors, proportions, and applications to suit the needs of your project. The roles are there to create clarity, not to limit the work.
Use the systems in unlimited client projects.
The standard license allows one person to use the collection in unlimited personal and commercial client brand and packaging projects.
You may:
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Use the systems in personal and commercial client work
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Modify the colors, proportions, and applications
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Combine the systems with your own creative direction
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Show finished client work in your portfolio
You may not:
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Share or redistribute the source files
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Sublicense or resell the collection
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Include the systems in competing palette products
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Include the collection in templates, courses, databases, or downloadable products
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Claim the collection or its source material as your own
Team, educational, and extended licenses are available separately on request through mariya.design.
Digital references require physical testing.
HEX values are provided as digital references.
Always test physical proofs, drawdowns, substrates, inks, coatings, finishes, materials, accessibility, and contrast before final production.
Color appearance can change across screens, printers, papers, materials, lighting conditions, and production methods.
Frequently asked
Is this simply a palette pack? No. Every system assigns four colors distinct functional roles and includes direction, role logic, proportional guidance, material studies, and application references. The collection is designed to support decisions, not simply provide attractive swatches. What is the difference between the two editions? The PDF Edition includes the complete editorial reference in portrait and widescreen formats. The Complete Edition includes both PDFs plus the native editable Figma Working Edition, variables, components, system instances, and client direction boards. Which edition should I choose? Choose the PDF Edition if you primarily want a reference for research, inspiration, and presentation. Choose the Complete Edition if you want to access the systems as editable variables and components inside Figma. Do I need Figma? You do not need Figma to use the PDF Edition. Figma is required if you want to use and edit the Working Edition included with the Complete Edition. Can I use the systems for commercial client work? Yes. The standard single-user license allows one person to use the systems in unlimited personal and commercial client brand and packaging projects. Can my team use the same files? The standard license covers one user. Contact Mariya Design through mariya.design for team, educational, or extended licensing. Can I modify the colors? Yes. You may modify the colors, proportions, and applications to suit the requirements of your project. Are the colors ready for print production? The HEX values are digital references, not guaranteed production specifications. Always complete appropriate testing for the intended substrate, ink, coating, material, lighting, contrast, and production process. Does the Figma edition include Mariya Design's studio templates and fonts? No. The customer Working Edition is purpose-built for practical use. It does not transfer the original editorial production templates or paid studio fonts. The file uses Bodoni Moda and Inter, both available free through Google Fonts and in Figma. Is this a physical product? No. This is a digital product delivered through Gumroad.
Color research shaped by branding and packaging practice.
Color Systems by Mariya is the color research and product studio of Mariya Design, an independent branding and packaging practice established in 2015.
The work combines strategic hierarchy, material thinking, and editorial judgment to help brands use color with greater distinction and control.
These systems are built from the perspective of real identity and packaging decisions, where color must work across typography, imagery, material, production, digital environments, and future brand applications.
Build color systems with clearer roles, stronger hierarchy, and more control.
Choose the PDF Edition for research and reference, or the Complete Edition for an editable Figma working system.
49 SYSTEMS. 7 DIRECTIONS. 196 SYSTEM COLORS.
PDF Edition: $49
Complete Edition with Figma: $69
Standard single-user commercial license included.