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Color Systems by Mariya product library showing the Color System Sales Kit, Color Systems Workbook, 30 Rare Flower Color Palettes, and 365 Cultural Color Palettes Vol. 01 as practical color resources for branding, packaging, interiors, content, and visual research.

Color Systems
by Mariya

Color palettes and practical tools for brand identity, packaging and visual design.

Created by Mariya Vasileva, the designer behind Mariya Design Studio. Explore researched color collections and practical tools for turning inspiration into clear color decisions.

A palette gives you colors. A color system gives them jobs.

A palette can look beautiful in isolation and still fail when it reaches packaging, websites, social content, sales pages, interiors, or printed materials.

A color system gives every color a role.

ANCHOR creates recognition.
PARTNER adds support and rhythm.
WEAPON creates action or contrast.
FOUNDATION protects clarity, space, and readability.

Color notes

Color Systems Workbook by Mariya Design, a practical color resource for assigning palette roles and building structured color systems for brands, packaging, content, and visual research.

New to color systems?

Start with the free workbook and learn how to assign roles before applying your palette.

Download the workbook
The Color System Sales Kit by Mariya Design, a practical color resource for using color to improve attention, trust, hierarchy, and action across brand content and offers.

Need color for content, offers, or product pages?

Use the sales kit to make color support attention, trust, hierarchy, and action.

View the sales kit
30 Rare Flower Color Palettes preview from the Color Systems by Mariya collection.

Looking for palette inspiration?

Browse cultural, floral, fruit, gem, food, and future interior color archives.

Browse palettes

Free color resources

Try a free resource to see how the system works.

Color Systems Workbook: define roles and test your palette.

Color Systems Workbook

Define color roles, test hierarchy and turn a saved palette into a system you can use.

Download the workbook
365 Cultural Color Palettes Foundation collection: 40 free four-color palettes available in the online archive.

365 Cultural Color Palettes · Free Archive

Explore 40 free four-color palettes online, with destination research, color names and professional reference values.

Explore 40 free palettes
Build a brand color system: a practical guide to roles, hierarchy and color decisions.

How to build a brand color system

Read the full guide on how to build a brand color system that works beyond a palette.

Read the article

Color archives and products

Choose a palette library for a new direction, or a practical tool for the colors you already use.

365 Cultural Color Palettes Vol. 01 by Mariya Design, a global color archive with 105 palettes including HEX, RGB, CMYK, and Pantone references.

365 Cultural Color Palettes · Vol. 01

105 four-color palettes and 420 named colors researched from places, materials and visual culture. Includes a PDF archive and searchable Notion database.

Explore Vol. 01
49 Luxury Color Systems by Mariya Design. Color direction and material character for brands and packaging.

49 Luxury Color Systems

49 color systems with assigned roles, proportions, material studies and application guidance. Choose the PDF or Complete Edition with editable Figma resources.

Explore luxury color systems
Botanical Color Studio preview featuring botanical color combinations by Mariya Design.

Botanical Color Studio

Palettes and color combinations researched from flowers, foliage, berries and seeds. Explore botanical directions for branding, packaging and visual work.

Explore Botanical Color Studio
DCS 654 — A whole world of color. 654 colors, 654 textures and 112 combinations.

DCS 654 · Dessert Color Studio

654 named colors, 654 matching textures and 112 combinations. Build ingredient-inspired color directions for branding, packaging, editorial and digital work.

Explore DCS 654
The Color System Sales Kit by Mariya Design, a practical guide for using color to improve attention, trust, hierarchy, and action across brand content and offers.

The Color System Sales Kit

Give your existing colors clear roles, hierarchy and buying paths across your brand, content and offers.

View the sales kit

From branding practice to your own projects

I am Mariya Vasileva, a brand identity and packaging designer. Color Systems makes the thinking behind my studio work accessible through researched palettes, clear roles and practical application tools.

See how color works alongside strategy, typography, materials and packaging in complete brand identity projects.

View branding work

Follow Color Systems by Mariya

New palettes, archive drops, color notes, and product updates are shared across Instagram, Threads, and Pinterest.

  • Threads
  • Instagram
  • Pinterest

Follow the archive

Brand strategy resources including guides on brand audits, governance, and identity systems
Color Systems Workbook by Mariya Design, a practical color resource for assigning palette roles and building structured color systems for brands, packaging, content, and visual research.

Find the right color resource

Choose researched palettes for a new direction, or practical tools to make your existing colors work harder.

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