Common Care — Inclusive Wellness Identity & Brand Guidelines

A North American wellness-accessories brand refined into a more coherent identity, brand deck, and practical system for inclusive beauty and everyday self-care communication.

Client

Common Care

Sector

Beauty / Wellness, Wellness Accessories

Main Market

North America

Timeframe

2024

Engagement

Identity Direction

Deliverables

Brand Guidelines, Brand Deck, Brand Kit

Common Care — Application 01

This application shows how the Common Care identity extends into a real touchpoint while keeping the core visual language consistent.

"Mariya has done amazing work for us.
She is very smart and detailed oriented and works quickly to provide quality work.
I would highly recommend!"

Lauren M.

Common Care

Strategic Brand Engagements

Brand equity is built on precision, not perpetual redesigns.

Whether diagnosing an established ecosystem or architecting a flagship brand from the ground up, all engagements begin with a strategic review.

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