Brand Identity Design & Packaging Systems for Premium and Luxury-Led Brands
Mariya Design is the boutique branding studio of Mariya Vasileva, creating strategy, visual identity and packaging systems for premium and luxury-led brands worldwide.
I build identities as working systems so the brand stays coherent across packaging, digital, content, teams and future growth.
“From her very first presentation, I was honestly blown away. The colors, typography, overall mood, and direction felt immediately aligned with my vision and target audience.”
Dr. Emily Wheeler · USA
“Being able to give a brief to Mariya, then sit back and focus on my business is priceless.”
Sports Timing Systems · UK
“Mariya created something that not only looked both fresh and timeless, there was so much thought into not alienating those familiar with us already.”
Smile Rooms · UK
“The audit helped bring much more clarity to the overall direction of the brand. It was professional, detailed, and strategically focused rather than just surface-level visual feedback.”
Black Parrot Coffee · Seychelles
Identity systems designed to hold together
Brand Identity Systems
Strategy, visual identity and application rules designed to keep the brand coherent as it grows.
Packaging Systems
Range architecture, hierarchy and packaging direction for products that need to work together across formats and SKUs.
Digital Direction
A structured extension of the identity into websites and customer-facing digital touchpoints.
Built to Stay Consistent Beyond Launch
Complete brand identity systems designed to work across physical packaging, digital channels and future growth.
Luxury Beauty · Identity + Packaging System
SAE-REN — Luxury Beauty Identity & Packaging System
A K-beauty identity and multi-SKU packaging system built to keep skincare, makeup, spa and digital applications recognizably SAE-REN as the brand expanded.
Supplements & Wellness · Packaging Systems
Supplement Packaging Systems — Multi-SKU Packaging Architecture
A collection of supplement and wellness packaging systems built to keep product ranges clear across flavors, claims, formats and future SKUs.
Functional Medicine · Expert-Led Brand System
Dr. Emily Wheeler — Functional Medicine Brand Identity System
A personalized functional medicine identity built to make expert-led care feel credible, warm and consistent across website, education and ongoing content.
Growth creates more places for a brand to drift
A brand becomes harder to control when new products, platforms, people and suppliers start making decisions independently.
The symptoms usually appear across:
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packaging that no longer feels related;
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websites and campaigns moving in different visual directions;
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suppliers interpreting the brand differently;
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teams creating new rules as they go;
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founders becoming the final approval point for everything.
A defined identity system gives those decisions a shared structure.
Different situations require different starting points
Built from more than one design discipline
Mariya Vasileva is the founder, strategist and lead designer behind Mariya Design. She has worked internationally since 2015, with a background spanning advertising, exhibition, spatial, product, print and digital design.
National Academy of Art, Sofia
BA Design in Advertising + MA Interior & Exterior Design
International practice since 2015
Brand, packaging, product and innovation work across multiple markets
Direct involvement
Every Mariya Design project is led by Mariya from strategy through handoff
Direct, asynchronous and documented
You work directly with me throughout the project. Communication stays in writing and through recorded walkthroughs, keeping decisions clear, feedback consolidated and the process independent of recurring meetings.
Direct
No account layers or junior handoffs.
Documented
Key decisions and rationale stay available throughout the project.
International
Projects move without recurring scheduling across time zones.
Tell me about your brand.
Whether you are fixing an existing system, building a new identity or preparing a product range for growth, send me the context and I’ll review the right next step.
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