Step 1. Step 1: Discovery & Logic in the Visual Identity Design Process
Getting to know your brand
We begin by understanding your business goals, target audience and market positioning. Through a detailed questionnaire and a bit of research, we uncover the insights that will be the logic behind the visual identity design process.
At this stage
Mood board exploration.
Brand questionnaire summary.
Step 2. Conceptualization & Development
Preliminary design concepts
We present 2 equally thoughtful directions, glimpsing into your brand’s future visual identity. Each concept is a unique interpretation of your brand and aligns with the already established logic. It is up to you to pick where to go. Learn more about our logo design process.
At this stage
Initial logo sketches.
Early color palette and typography establishment.
Step 3. Collaboration & Refinement
Tailoring to perfection
Your feedback shapes the final design in the visual identity design process, ensuring it aligns with your brand’s strategy. Once a route is chosen, we start building the selected direction. In 2 rounds of revisions, we ensure that every detail aligns with your original vision and is true to the agreed project brief.
At this stage
Completed logo and its variations.
Finalized color palette and typography.
Step 4. Step 4: How to Create Brand Guidelines for a Strong Visual Identity
Wrapping up the Visual identity
We create a comprehensive guide to help you apply your visual identity consistently across all platforms. See how brand guidelines ensure consistency across platforms.
Deliverables
Brand book: 30+ pages of guidelines, brand imagery & visual examples.
Website and social media previews and brand style mockups.
Why choose Mariya Design?
Bespoke approach
For originality and authenticity that consumers crave and care for, every design is specifically tailored to client’s vision, business needs and goals.
No calls process
Our written-only communication guarantees clarity and ease of mind for each client, irrelevant of their location and the time difference between us.
Expert craftsmanship
Years of expertise in branding and design ensure your brand’s visual identity is worked upon by skillful, attentive hands and minds.
Ready to Elevate Your Brand’s Visual Identity?
Your brand deserves a strategic and timeless identity that captivates your audience. Let’s craft a bespoke branding solution tailored to your vision.
📩 Get in touch today for a custom quote!
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