VKA

VKA is a 50-year-old tropical flavour pioneer that supplies leading F&B manufacturers across Southeast Asia, China and Australia. Born from the merger of VK Aromatics and Creative Flavours & Fragrances, the company pairs deep R-D expertise with proprietary extraction technologies—yet its legacy visuals had fallen behind its scientific stature.

Mariya Design was engaged to transform and elevate VKA’s identity. The brief covered a geometric word-mark and circular monogram, a “science-crafted luxe” palette of imperial purple and metallic gold, precision grids, botanical patterns, a 95-page brand guideline set, and a complete digital rollout including Elementor website, SEO copy and social-launch toolkit.

The result is a cohesive, premium brand system that fuses heritage with laboratory credibility. Metallic 25 kg cartons now headline trade-show booths, the new site attracts 2 300+ organic visitors a month, and average deal size has risen by 26 percent—proving that refined storytelling can turn dormant equity into pricing power.