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Sports Timing Systems
Project type
Total Branding, AFTERBRANDING™
Date
2024
Location
UK
AFTERBRANDING™
Web Design, 3D Renders
Sports Timing Systems (STS) is a leading provider of digital timing and scoring solutions, catering to sports professionals, teams, and event organizers across the United States. With a reputation for precision and reliability, STS sought to refresh its brand identity to align with its continued growth and innovation in the sports technology market.
STS entrusted Mariya Design to lead a comprehensive brand evolution, building on the strong foundations established during an initial rebranding in 2020. The project involved a complete overhaul of the visual identity, including a refreshed logo, dynamic color palette, modern typography, and a full website redesign. The goal was to ensure a cohesive and recognizable brand that would resonate with STS’s diverse audience while maintaining its position as an industry leader.
Upon completion, STS emerged with an enhanced, contemporary brand identity that perfectly reflects its cutting-edge solutions and commitment to excellence. The updated branding has empowered STS’s marketing department to effectively promote the brand, extending its reach and reinforcing its leadership in the competitive sports technology landscape.
