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Ginger Cognac
Project type
Visual Identity
Date
2024
Main Market
Canada
Visual Identity for Ginger Cognac (Canada)
The inception of Ginger Cognac is rooted in a profound recognition of the transformative power of the creative industries. At a pivotal moment in history, where innovation is crucial to addressing global challenges, Ginger Cognac emerged as a catalyst to harness this creative potential. Our mission is clear: to propel the creative economy forward, helping to diversify production, foster entrepreneurship, and promote cultural diversity and well-being.
The Ginger Cognac logomark symbolizes the blend of raw creativity and refined craftsmanship through two overlapping squares with rounded edges. The intersection forms a unique shape representing the synergy between innovation and sophistication, appearing as inverse color space in smaller formats, for legibility purposed.
