Stop picking colors based on vibes. Start architecting systems based on roles.

Most brands fail because they build on subjective "moods" and fleeting trends. They look good on a mood board today but break under operational pressure tomorrow.

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This guide is the architectural protocol to fix that.

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It breaks down my proprietary "Four Roles" Framework (Anchor, Partner, Weapon, Foundation) and gives you the exact grid I use to build palettes that work across packaging, digital, and retail.

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