Floss Beauty

Floss Beauty. It is a cosmetics brand in North America, targeted primarily at modern, on-the-go individuals who value both practicality and ethical standards in their beauty products. Floss Beauty has a wide range of quick and easy to apply make-up products for diverse customer base.

The brand relied on Mariya Design to create a brand guidelines book and to improve their visual identity in the process. There was a need for most elements to be touched up, in order to become coherent and recognizable. They also received a corresponding brand deck.

At project's conclusion, Floss Beauty got an enhanced, contemporary brand identity. Thus their marketing department were now able to promote the brand as good as possible, with extended reach and influence for a shift in the traditional beauty narrative.