Case Studies

Mariya Design Studio successfully evolved the brand identity of Sports Timing Systems in 2024, building on the strong foundations established during the initial rebranding in 2020. The project included a refreshed logo, dynamic color palette, modern typography, and a complete website redesign, all aimed at maintaining STS’s leadership in the sports technology market. The enhanced branding has strengthened STS’s professional image and positioned the company for continued growth and success.

Horizons Asset Management collaborated with Mariya Design to create cohesive branding for four of its properties, starting with unique visual identities for each and eventually unifying them under a consistent design approach. This included logos, color palettes and typography, ensuring a harmonious yet distinct identity for each property. Additionally, a revised logo and corresponding branding were proposed for the main company to align with the properties, enhancing overall brand recognition and appeal across Horizons’ portfolio.

The rebranding of Smile Rooms aimed to elevate the brand's identity while retaining its recognizable logo. The focus was on minimalistic luxury, with new color schemes, logo variations, typography, and photography style. The rebranding successfully enhanced the brand's online presence, improved recognition, and maintained its mission of spreading joy and positivity.

TrueSHIELD aims to empower individuals with knowledge and resources to make informed decisions about substance consumption. Targeting individuals aged 18-45, TrueSHIELD focuses on those with a college education who value a health-conscious lifestyle. The branding strategy incorporates a sophisticated logo, versatile typography, and a color guide. Packaging design uses the color guide to create visually appealing products, while imagery showcases active, health-conscious individuals. Consistent application of the branding strategy across touchpoints creates a cohesive and recognizable brand identity. Stationery and print materials adhere to the brand's color guidelines and typography. Overall, TrueSHIELD's branding strategy connects with the target audience and promotes a healthier, more aware lifestyle.

Bio-ReCell collaborated with Mariya Design to enhance its brand presence and establish a cohesive visual identity. The project included logo refinement, color palette adjustments, typography selection, web application design, stationery and print development, imagery creation, and packaging design. The outcome was a comprehensive brand book and packaging that effectively communicate Bio-ReCell's mission and promote its novel technologies.

Mariya Design swiftly transformed Blue Giraffe's brand identity to resonate with their blend of professionalism and approachability in the real estate recruitment industry. Over just five working days, Mariya developed a comprehensive visual identity, refining the logo, color palette, and typography based on detailed client feedback. The result was a cohesive brand book that included tailored digital and print assets, ensuring a consistent and engaging brand presence across all platforms.

Tame Nutrition engaged Mariya Design to develop their comprehensive branding. This project included extensive market research, alignment with the founder's vision, and crafting key elements such as the logo, color palette, and typography. Efforts also focused on defining the target audience and establishing a messaging framework that positioned Tame Nutrition as a convenient and innovative choice. Detailed guidelines for logo use, colors, typography, and imagery were established to ensure consistent branding across all platforms.

Creation of a distinctive brand identity for CAPAURA's innovative product - a personalized cap designed to cool the wearer's head. The journey began with a comprehensive briefing, leading to the development of a unique brand name and identity that encapsulates CAPAURA's blend of innovation and approachability.