Logo Variations

(Clients must provide an existing brand logo in vector format)

• Main Logo / Combination Mark: The centerpiece of your brand's visual identity, this versatile logo combines both text and iconography to efficiently represent your brand.

• Secondary Logo(s): Alternative logo versions tailored for different applications or spaces where the main logo may not be suitable, providing brand consistency.

• Symbol / Monogram: A simplified icon or set of initials that encapsulate your brand’s essence, perfect for social media icons or app logos, or for making a mark.

• Logotype: A thoughtfully designed text-only version of your brand logo, focusing on unique typography to convey your brand's personality in just a glance.

  
  

Logo Usage

• Logo Clearzone: Guidelines specifying the minimum space around the logo to ensure its visibility and impact, avoiding clutter and enhancing legibility.

• Logo Don’ts: A set of instructions on what not to do with the logo, preventing misuse or misinterpretations that could dilute or spoil your brand identity.

Colors

• Primary Palette: The main colors representing your brand, selected to match its essence and used most prominently in all branding materials.

• Secondary Palette: Additional colors that complement the primary palette, adding depth and flexibility to your brand’s visual language.

• Color Match: Exact color specifications (Pantone, CMYK, RGB, Hex) for consistent reproduction across digital and print mediums.

  
  

Typography

• Primary Typeface: The leading typeface used in your brand communications, selected for its alignment with your brand's tone and personality.

• Secondary Typeface: A complementary typeface that works in harmony with the primary typeface, used for conveying certain information.

• Hierarchy: Directions on how to use the typefaces effectively, establishing a clear scale in brand materials for readability and emphasis.

  
  

Stationery

• Business Card: Design of a professional business card that elegantly carries your brand's identity into desirable networking.

• Envelope: Custom eye-catching envelopes that make every piece of correspondence feel like an extension of your brand.

• Letterhead: A branded letterhead design for official documents, enhancing the professionalism of your communications.

Social Media

• Visual Communication Examples: Templates or examples for posts, stories and profile branding that ensure social media channels effectively convey your brand identity.

Imagery

• Brand Style Examples: A curated set of imagery, photography or iconography that exemplifies your brand essence, style and mood, guiding the visual content creation.

Webpage Preview

• Desktop: A preview of your brand's web design optimized for desktop viewing, showcasing how the visual identity translates to a larger screen.

• Tablet: Adaptations of the web design that ensure seamless and functional viewing on tablet devices, maintaining brand consistency.

• Mobile: A mobile-optimized design preview, focusing on responsiveness and on-the-go user experience to engage your audience.

  
  

Estimated time-frame

• 1-4 weeks

Delivery form

• Brand Guidelines book in PDF*: 30+ pages; print-ready format plus preview files.

• Supporting digital materials; ready-to-print and web preview.

• Related fonts and presentation mockups.

  
  

*Brand Guidelines come by default in A4 landscape format, suitable for print and web, or in 1080p, fit for digital browsing only.

Payment

Payment Breakdown

50% Starting Deposit

• Required to confirm the project and get us started on it.

50% Final Payment

• Due after the end of creation phase. Artwork, digital materials and copyright will be transferred to you after payment is cleared.

Sending everything your way could take up to 3 working days after final payment is done.

Alternative manner

100% Upfront

• An option to pay the full amount as a single fee before project starts. If you choose this approach, there will be a 10% discount off the service value.

  
  

You can expect all assets to be transferred as soon as they are ready and approved.