Estate Cosmetics

Estate Cosmetics. The client operates a cosmetics brand in North America, targeted primarily at Gen Z, offering a wide range of modern make-up products towards a likeable and diverse base of regulars and soon-to-be customers.

Mariya Design was chosen to help with crafting a brand book. The brand already had a visual identity, but it was not consistently applied, thus it had to be uniformed and streamlined. In addition, a concordant brand deck was created.

After the project was completed, Estate Cosmetics achieved a coherent brand identity. Client's team could now prepare perfected materials for websites and social networks, and marketing potential for various partnerships was enlarged.