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Estate Cosmetics


Estate Cosmetics


Health & Beauty, Skincare & Medical

Estate Cosmetics. The client operates a cosmetics brand in North America, targeted primarily at Gen Z, offering a wide range of modern make-up products towards a likeable and diverse base of regulars and soon-to-be customers.

Mariya Design was chosen to help with crafting a brand book. The brand already had a visual identity, but it was not consistently applied, thus it had to be uniformed and streamlined. In addition, a concordant brand deck was created.

After the project was completed, Estate Cosmetics achieved a coherent brand identity. Client's team could now prepare perfected materials for websites and social networks, and marketing potential for various partnerships was enlarged.




Visual Identity, Graphic Design, Brand Guidelines, Brand Book, Brand Identity

Case Study:

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